what is digital signage?

If a picture speaks a thousand words, what story does an animated advertisement tell?

Particularly if that animation takes over a spot formerly occupied by a simple, stationary image. Suddenly there’s movement, colour and visual appeal on a whole new level.

Digital signage is the next big thing in advertising. Digital signage takes ordinary, everyday signs like posters and menus, animates them, and sticks them into a whopping great plasma TV.